Sunak’s sorry for ruining Adidas Sambas & Cameron goes to Washington (via Mar-a-Lago)
Reaction to the PM's crime against fashion is a sign that the death spiral towards electoral oblivion has reached a new low.
Your Adidas Sambas are no longer cool. But there’s more to this latest public grievance against Rishi Sunak than a crime against fashion.
Donning the Insta-worthy trainers - beloved by celebs such as Harry Styles and Rihanna - is seen as another “try-hard” bid by the PM to be relatable. More than that, when people are making jokes about what you wore rather than bothering to discuss your policies (and you’re not even female), you know the death spiral has reached a new low.
The Conservatives’ efforts to turn the ship around have been haphazard in recent weeks, and we’ve seen much worse than wearing the must-have trainers.
One day the party released a dystopian campaign video claiming London had become a cesspit of criminal activity. Days later it released a poster declaring Britain’s greatness as the second most powerful nation in the world. It was later deleted from social media, following a breach of protocol relating to its use of an image of King Charles, along with other criticisms.
Which one is representative of their actual vision of what Britain is today? The truth is it doesn’t really matter, because these random efforts to re-engage voters in a serious discussion about the state of the nation and its future are simply falling on deaf ears.
Many people have made up their minds, they’re ready and waiting to vote. Those who are undecided are not being swayed by Sambas, posters and digs at Angela Rayner. They’re still on the fence, and it may not be until the actual election campaign that they get pushed in one direction or another.
What we are witnessing is the final days (weeks, months - we still don’t know when the election might be) of the Conservative party as we know it.
It’s interesting to me how while some Conservatives stand on the burning ship’s deck in denial at the flames all around them, David Cameron as foreign secretary seems to be having the time of his life.
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